Mastering the Art of Client Pitch Email: A Sample to Follow

Are you struggling to pitch your business to potential clients? Sending the right email can make a world of difference. Your client pitch email should be well-written, engaging, and most importantly, tailored to your audience. However, crafting the perfect email can be a daunting task. Don’t worry, we’ve got you covered. In this article, we’ll provide you with client pitch email samples that you can use as a template and edit as needed. Whether you’re a startup or a seasoned business owner, these samples will help you draft an effective client pitch email that will get you noticed. So, sit back, relax, and get ready to take your pitch to the next level.

The Perfect Structure for a Client Pitch Email Sample

As a business owner or sales professional, communication is key to your success. Your ability to craft the perfect pitch, whether in person or in writing, can make all the difference in winning over a new client. When it comes to sending a pitch email, the structure you use is crucial to capturing your recipient’s attention and conveying your message effectively. In this article, we’ll explore the best structure for a client pitch email sample, using Tim Ferriss’ writing style as a guide.

Subject Line

Your subject line is the first thing your recipient will see in their inbox, so it’s important to make it attention-grabbing and concise. Keep it under 10 words and make sure it conveys your value proposition or benefit to the client. For example, “Increase Your Revenue with Our Marketing Services” or “Solving Your HR Challenges Through Innovative Technology.”

Opening Paragraph

Your opening paragraph should be personal and engaging. Address your recipient by name and mention something specific about their business or industry that demonstrates your understanding and interest. You can also use this paragraph to establish credibility by sharing any relevant accomplishments or awards your company has received.

“Dear [Client Name], I came across your company on LinkedIn and I was impressed by your recent growth in the healthcare industry. At [Your Company Name], we have helped several healthcare organizations increase their revenue by implementing targeted marketing strategies.”

Value Proposition

In the next paragraph, it’s time to show the client how you can help them. Emphasize the unique value proposition of your product or service and explain how it can solve their specific pain points. Avoid focusing too much on features and instead highlight the benefits that will directly impact their business.

“Our team of marketing experts can create a customized plan that targets your ideal audience and increases your ROI by 50%. Our data-driven approach has been proven to generate leads and increase conversions for healthcare companies just like yours.”

Social Proof

One of the most effective ways to build trust with a potential client is through social proof. Use the next paragraph to share any customer success stories, case studies, or testimonials that demonstrate the results your company can provide.

“Our previous client, XYZ Healthcare, saw a 70% increase in website traffic and a 35% increase in revenue within 6 months of implementing our marketing strategy. Here’s what their CEO had to say: ‘ [Testimonial].’ “

Call to Action

Your final paragraph should include a clear call to action. This could be an invitation to schedule a call or meeting, download a free resource, or purchase your product or service. Make sure it’s easy for the recipient to take action by providing a link or contact information.

“If you’re interested in learning more about how we can help your company grow, please reply to this email or book a call on our website [link].”


End your email with a professional and friendly closing that includes your name, title, and any relevant contact information.

“Thank you for considering [Your Company Name]. I look forward to hearing from you. Best regards, [Your Name], [Your Title]. [Your Phone Number, Email, Website]”

By following this structure, you can create a client pitch email that is concise, compelling, and effective. Remember to personalize your message, emphasize your value proposition, and provide social proof to build trust with your recipient. Keep it focused on the client’s needs and benefits, and you’re sure to win them over.

Client Pitch Email Samples

Recommendation for Business Collaboration

Dear [Client name],

Hope this email finds you well! I am writing to express my admiration for your business and propose a potential collaboration. As a business owner myself, I believe we share the same vision to create a positive impact in the industry and community.

After reviewing your recent projects and achievements, I came up with a few ideas that align with your core values and can bring mutual benefits to both companies. I would love to discuss further and explore potential collaborations with your team. Let me know what you think and how we can proceed.

Best regards,
[Your name]

Recommendation for Feedback Request

Dear [Client name],

I hope this email finds you well! I want to take this opportunity to thank you for collaborating with us on the recent project. Your inputs and feedback were valuable throughout the process and helped us deliver exceptional service to you.

To continue improving our services and understanding our clients’ needs, I would be grateful if you could take a few minutes to share your feedback with us. It will take less than 5 minutes to fill out the feedback form attached to this email. Your insights will help us tailor our approach to better serve you and future clients.

Thank you for your time and dedication to our partnership. We appreciate your continued trust in us.

Best regards,
[Your name]

Recommendation for Referral

Dear [Client name],

I wanted to reach out and express how much I appreciated working with you on the recent project. Your professionalism, expertise, and dedication were impressive, and I truly believe your business can benefit many others.

As such, I wondered if you had any colleagues, friends, or business partners that you believe could benefit from working with you. We offer a referral program that rewards you for every successful referral that we work with. It’s an easy way to earn additional income and help your network achieve their goals.

If you have anyone in mind you would like to refer, please let me know so we can get started and discuss further details.

Thank you again for your partnership and support. I look forward to hearing from you soon.

Best regards,
[Your name]

Recommendation for Renewal Reminder

Dear [Client name],

I hope this email finds you well. I wanted to remind you that your contract with our company is about to expire soon. I hope your experience has been positive and you have achieved the desired outcomes.

If you wish to renew our partnership, please do not hesitate to contact us. We would be more than happy to work with you again and continue delivering exceptional services to your business.

If you decide not to renew at this time, we would appreciate your feedback on ways to improve our services. We value your opinion and want to ensure we are continuously evolving to meet our clients’ needs.

Thank you again for your trust and partnership. We look forward to hearing from you soon.

Best regards,
[Your name]

Recommendation for Cross-Selling

Dear [Client name],

I hope this email finds you well, and your business is thriving. I am writing to let you know about a new product/service we recently launched that could benefit your business greatly.

The product/service is specifically designed to address the concerns many businesses in your industry face, and our initial testing has shown impressive results. We believe it could help you increase productivity, streamline your operations, and ultimately drive revenue growth.

If you would like to learn more or schedule a product consultation, please let us know, and we’ll be happy to set up a call. I am confident that this could be an excellent opportunity for your business.

Thank you for your time and your continued partnership. We look forward to hearing from you.

Best regards,
[Your name]

Recommendation for In-Person Meeting

Dear [Client name],

I am writing to express my appreciation for your business and to propose an in-person meeting to discuss ways we can better serve your needs. Given our current partnership, I believe we can achieve great things together.

During the meeting, we can share our growth plans, and how we can support you in achieving your business objectives. You can share your thoughts and let us know how we can better assist your organization. I am sure we will come up with great ideas that will benefit both companies.

If you could please let me know your availability, we can coordinate a meeting that suits both parties. I look forward to meeting you in person and exploring the opportunities ahead.

Best regards,
[Your name]

Recommendation for Testimonial Request

Dear [Client name],

I hope this email finds you well, and your business is thriving. I am writing to ask for a testimonial about your experience working with us. Your feedback is valuable and can help other clients understand the benefits of working with us.

If you could spare a few minutes to write a couple of words about your experience, it would be highly appreciated. You can share what you liked, what improved since working with us, and how it impacted your business positively. Your words can also help us improve our services and continue providing excellent experiences to our clients.

Thank you again for your time, your partnership, and your trust. We look forward to hearing from you soon.

Best regards,
[Your name]

Tips for Writing a Winning Client Pitch Email

Writing a client pitch email can be a daunting task, especially if you are new to pitching. However, with the right approach, you can craft an email that is compelling, persuasive and gets you the response you need. Here are some in-depth tips to help you write a winning client pitch email.

1. Start with a personal touch

When writing a client pitch email, it’s essential to create a personal connection with your prospect. Start by addressing them by their first name and use a relaxed tone that isn’t overly formal. This approach will help to establish trust and put your prospect at ease. Additionally, make sure the email is visually appealing, with proper formatting, spacing and a clear, easy-to-read font.

2. Be Clear and Concise

Avoid using flowery language and jargon that can confuse or frustrate your prospect. Instead, focus on being direct to the point and use simple language to communicate your main idea. You need to make sure that your pitch email communicates why you are contacting them and what benefit they stand to gain from your offer. Every sentence should have a purpose, and eliminate any fluff that may distract from the main message.

3. Highlight your Unique Selling Point (USP)

Your Unique Selling Point is what makes your proposal different and special. It can be anything from your experience, your product benefits, your price or even your company culture. In your pitch email, make sure to highlight your USP in a clear, compelling way. This is the key to differentiating yourself from the competition and persuading prospects why they need to work with you.

4. Create a Sense of Urgency

Often, prospects may be busy, hesitant or distracted, and a successful pitch email should create a sense of urgency that compels them to act. Creating urgency can be done by mentioning an upcoming event, or sharing insights on how they can benefit from your product or service, or by offering a limited-time discount.

In summary, a winning client pitch email is all about creating a personal connection, being clear and concise, highlighting your USP effectively and creating a sense of urgency. By following these tips, you can write a pitch email that persuades your prospect to take the next step with you.

Frequently Asked Questions about Client Pitch Email Sample

What is a client pitch email?

A client pitch email is a formal business email that communicates your business proposal to potential clients in a concise and effective manner.

What should be included in a client pitch email?

A client pitch email should include your business proposal, value proposition, and call-to-action, presented in a clear and compelling language, with relevant evidence and supporting materials.

How long should a client pitch email be?

A client pitch email should be as brief as possible, ideally no longer than a page. It should focus on the key points of your proposal and avoid unnecessary details.

What tone should I use in a client pitch email?

The tone of your client pitch email should be professional, friendly, and confident. Avoid using jargon, clichés, or pushy language that may put off potential clients.

How should I personalize my client pitch email?

You should personalize your client pitch email by mentioning the potential client by name, addressing their needs and concerns, and showing your knowledge of their industry, competition, and market.

How can I make my client pitch email stand out?

You can make your client pitch email stand out by using a catchy subject line, a strong opening sentence, eye-catching design, and relevant examples or success stories that demonstrate your expertise and credibility.

Should I attach any files or documents to my client pitch email?

You should only attach relevant files or documents that support your business proposal and that are not too large or complex to download. Otherwise, you can provide links or references to them in the email body.

When should I send my client pitch email?

You should send your client pitch email at a time when your potential client is likely to be available and receptive, such as early in the week, during office hours, and not during holidays or weekends.

How should I follow up on my client pitch email?

You should follow up on your client pitch email by sending a polite and concise reminder after a few days, offering additional information or clarifications, or asking for feedback or a call to discuss the proposal further.

What should I do if I don’t get a response to my client pitch email?

If you don’t get a response to your client pitch email, you should try to follow up a few more times, with increasing intervals, before considering it a rejection. You can also try to find other ways to reach out to the potential client, such as social media, referrals, or networking events.

Wrapping it up

And there you have it, folks. A client pitch email sample that can elevate your game and help win over those potential clients. Remember, it’s all about personalization, clarity, and adding value. Thanks for taking the time to read this article, and feel free to stop by again for more tips on becoming a successful freelancer. Happy emailing!